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Magpie: Daniele Fiandaca, Digital Fauna
Daniele Fiandaca shares three shiny nuggets of inspiration: apps from Honda and Heineken, and GOAB, a TV Experience Concept. Ever since the launch of the iPad, I have been intrigued by the...
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Will users’ dislike of brand interruptions make it hard to monetise social...
Speaking at the Royal Television Society Cambridge Convention last week, Martin Sorrell expressed doubts about the fiscal brand benefits of interrupting social interaction with a commercial message....
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SAY Media: A week in Venn – Great Advertising Is Art
“If Boticelli were alive today he’d be working for Vogue.” Peter Ustinov, Actor In our regular Monday article, SAY Media analyses the week in a Venn diagram. This week, SAY Media discuss the...
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Talking Points: Mixing Music and Marketing
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas. This week he looks at how Honda is using music to get people talking...
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The Marketing Society Forum: Do marketers set aside enough time for...
As part of our partnership with Marketing magazine we spark debate amongst senior members of The Marketing Society. This week we ask, do marketers set aside enough time for networking with their peers?...
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